15
Years of Combined Experience
A Lot!
Homes Sold
34+
Google Reviews
12
Awards Won In Our Industry
The Locals Group
The Locals Group is a boutique luxury real estate team rooted in relationships, strategy, and a deep understanding of life along the Emerald Coast.
We help buyers, sellers, military families, second-home owners, and luxury investors navigate Northwest Florida's most competitive real estate markets through unmatched local knowledge, concierge-level service, and data-driven guidance. The team blends hyper-local expertise with the globally recognized luxury brand of Christie's International Real Estate.
We don't simply list properties; we showcase their story. Our marketing is intentional and lifestyle-driven, designed to capture not only the architecture and features of a home but also the experiences, community, and moments that make it meaningful. Through elevated visual storytelling, strategic digital exposure, targeted outreach, and refined presentation, we ensure each property stands out in a competitive market. We believe you should build a life that feels as good as it looks because where you live should support how you live.
The result is thoughtful positioning, strong negotiation, and a seamless path from listing to closing, which maximizes value and delivers an exceptional experience for our clients.
The Locals Group is celebrated not just for selling properties, but for integrating our clients back into the community. The Locals Group is excited for what lies ahead.
Kersten says,
"We are building something meaningful. Something that lasts longer than the closing date!"
Mission
Our mission is clear: Together, we help you find more than a house. We help you become part of the local lifestyle!
Vision
Our vision is to build a collaborative group where agents are empowered to grow their personal brands while rooted in the strength, relationships, and market knowledge of the team. Clients, in turn, feel supported, educated, and connected to our area throughout their real estate journey.
We believe in a culture where collaboration is encouraged, individuality is celebrated, and every agent and client feels truly invested in the brand—becoming a Local.
Our Values
Collaboration – Sharing knowledge, resources, and support for friendly motivation and collective success. It takes a village!
Community Connection – Integrating clients into & showcasing the lifestyle of the Emerald Coast. Come join us. We love it here!
Enduring Relationships – Building lasting connections with industry professionals, clients & local residents. Referrals and repeat business fuel our business!
Camaraderie – Fostering a positive, energetic, and enjoyable team culture. When you love what you do, you don't work a day in your life!
Why Local Knowledge Matters
Real estate isn't just about square footage or comparable sales—it's about understanding the unique characteristics that make every neighborhood, waterfront community, and coastal market different.
Our team spends every day immersed in the communities we serve. We stay informed on neighborhood trends, luxury inventory, new developments, waterfront values, short-term rental opportunities, insurance considerations, school zones, and the lifestyle differences that influence long-term value. We live here and deeply care about our neighbors.
From the white sand beaches of Destin to the luxury resorts of Miramar Beach and the family-friendly neighborhoods of Niceville, we help clients understand not only where they can buy, but where they'll truly feel at home.
Because local expertise isn't something you can learn from a spreadsheet. It's built through experience, relationships, and a genuine connection to the communities we proudly call home.
Our Approach to Luxury Real Estate
Luxury real estate deserves more than traditional marketing.
Every property has a story, and our job is to tell it in a way that resonates with the right buyers.
Our marketing strategy combines professional photography, cinematic video, compelling storytelling, digital advertising, strategic social media campaigns, targeted online exposure, and the worldwide reach of Christie's International Real Estate. Rather than simply showcasing features, we highlight the lifestyle each home offers—from waterfront sunsets and private golf communities to walkable beach neighborhoods and family-friendly streets.
For buyers, our process is equally intentional. We provide honest guidance, market analysis, neighborhood insight, and skilled negotiation to help clients make informed decisions with confidence.
Why Clients Choose The Locals Group
Our clients choose us because they want more than someone who can unlock a front door.
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They want advisors who understand the market.
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Negotiators who protect their investment.
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Marketing professionals who know how to position luxury homes.
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Local experts who genuinely care about the outcome.
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We measure success not by the number of transactions we complete, but by the relationships we continue long after closing.
Much of our business comes from repeat clients and referrals—a reflection of the trust we've worked hard to earn throughout the Emerald Coast.